The future of mobile internet through social networks

The future of mobile internet through social networks

Apple, Google, Microsoft, Blackberry, Nokia ... the number of players in the mobile market continues to grow and the rules are becoming increasingly complex to follow. What are the issues for each of these actors? The arrival of Facebook in the market she could not upset the established positions?

Apple: one giant dictating its rules?
In recent months, advertisements operators touting the iPhone 4, Apple or those promoting the iPad, occupied the screens. This fundamental movement initiated by Apple to develop the use of mobile devices with new functions beyond those of traditional phone, is the willingness of the firm to democratize the use of "smartphones" and control the market mobile applications through its "stores".

Why Apple Does launches mobile advertising?
However, the choice of Apple becoming a mobile control with the acquisition of Quattro Wireless was perplexing. The will to Apple a foothold in the promising market of mobile advertising (especially the geographic location advertising) might seem a risky approach. Indeed, distribute mobile terminals and mobile software design is far from the same business of selling advertising within applications. Why this location? At least for three reasons.

The losers of this battle could be Microsoft, Nokia and Blackberry to a lesser extent that did not take advantage of the windfall development of its sales to young people with the use of Blackberry Messenger. In this race to the marketing of "iPhone killers", manufacturers are now refuge in the arms of Google, which appears as their last resort. They develop products using Android, although this platform has not yet reached the level of ergonomics that of Apple, probably not because of the inability of Google to get there, but because society does not want to invest all his energy there now. So what are the options available to operators and manufacturers to escape this new "duopoly"?
The main operators have decided to join forces with the Orange initiative to create a new operating system, competitor of Google and Apple. This seems even more hazardous. Indeed, no such initiative has so far been successful in the field of telecommunications as the interests of operators differ. Can we count on the development of another Linux-based operating system to thwart Android or Apple's iOS?

New players for a break on the mobile Internet market?
Only the arrival of new players with a significant technological expertise, global brands and a strong consumer base installed could change the status quo. After its IPO in 2012, Facebook will have to find new areas of development. Remember that it is the IPO of Google, which gave him the means to develop its activities beyond the search market. Today, Facebook could just try to develop its own "social" search for solutions to compete with Google.

Facebook could also take initiatives in the field of mobile terminals, by buying troubled sector actors or developing itself its own terminals. At the same time, the social network could attempt to develop its own operating system based on the experience of mobile uses the company has accumulated (FaceBook being by far the most used mobile in the world).
If this hypothesis were to materialize, we could see a new break in the development of uses of mobile Internet. These are unfounded, as is the case today, the download of mobile applications, but a clever mix between social functions and other functions of the mobile Internet. Microsoft shareholder of Facebook, will of course tried to help find a new strategy to compete with Apple and Google. Windows Phone 7, which has just been launched in France, gives pride to social networks and the "Hub" of personal data. Is this a first sign of this possible reconciliation? Microsoft and Facebook announce they soon launch a Facebook Phone?